It is important for B School students focussing on IT (Computing & Information Systems) to think “out of box” and go beyond minor improvements (Though they are important); here are three cases where IT changed the very face of the industry!
1 OTIS Elevators thru its OTIS ONLINE in mid 80’s, could predict elevator failure and alert the mechanic in time before the failure was noticed by the end customer; in the process, creating “elevators that never fail”
2 Southwest Airlines could look at the very core of every business process, and, realize that the Airline ticket post full computerisation was just online copy of the record; and, with wide connectivity to end customers, thanks to Internet. by mid 90’s, one can go “ticket-less” and save money; by offering to share the benefit of cost savings, Southwest enabled majority flyers flying “ticket-less” with online tickets instead of paper tickets. By 2010, ALL Airlines moved this way and 100% electronic ticket became a reality
3 Core Banking in India changed the very notion of banking (going to a Bank Branch); in the process, Indian Banks could grow phenomenally in the period 2000-2014; all banks could offer “any branch” banking, multiple channels (Branch, Phone, Net, ATM and Mobile banking), once again changing the very face of Banking in India
(Inaugural Talk at BizEx (Business Excellence) Conference of Christ University (Mysore Road Campus) on March 8, 2014)