Archive for September 7th, 2007

Apple launches new iPod and reduces iPhone price

September 7, 2007

On Sep 5, 2007, Steve Jobs the charismatic Apple CEO announced a line of iPod models (Classic, Shuffle, Nano and Touch) and declared a $200 price reduction in iPhone barely within 10 weeks of launching of iPhone on June 29, 2007.

What is interesting to me is the fact that the iPod Touch is nothing but the iPhone without phone! It uses the touch interface that users love to listen to music, audio and video; it uses Wi-Fi (an unusual partnership with Starbucks Coffee makes the Wi-Fi more interesting!) to connect to iTunes stores; Safari browser lets you browse.

Apple also added Video to Nano (with cleverly preserving 3.5” screen images from iPhone to 2.5” images of iPod Nano)

With the price reductions Apple iPod launch is interesting; iPod Touch is also being launched globally (mainly focusing on Europe)